Romance Writers of America is now involved. Amazon, as RWA's request, is no longer removing books and reviews that were purported to be in violation of trademark (which is impossible, since a single word cannot be trademarked).
Here's more on the train wreck in progress.
Victoria Strauss on SFWA's Writers Beware blog is "Weighing In": https://accrispin.blogspot.com/
From Mark Whipple's Legal Inspiration blog:
http://legalinspiration.com/?p=503
And Sasha White gives us 18 minutes that are well worth watching:
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